Home' Grower : April 2010 Contents 8
The South Australian Grower -- April 2010
industry, especially when
perennial species are involved,"
"Alternative strategies need to
be developed that meet
eradication goals while reducing
the economic and social impact."
Dr Sosnowski has led a
Cooperative Research Centre for
National Plant Biosecurity
project, and, along with
Victorian Department of
Primary Industries scientist Bob
Emmett, has established a trial in
the Sunraysia district of Victoria.
The trial will focus on black
spot as a model to develop and
assess a drastic pruning
protocol for disease eradication.
"The viticulture industry has
been selected as an initial pilot to
develop alternative pruning
techniques to remove the harmful
plant pest, but allow enough
residual plant material to
guarantee rapid grapevine
regeneration," Dr Sosnowski said.
The CRCNPB has also collab-
orated with Cornell University to
establish a trial in the United
States to evaluate the effectiveness
of the pruning strategy on black
rot infected vines.
"The results from this
research have the potential to
save the Australian wine
industry more than $18 million
in lost production and vineyard
re-establishment costs," Dr
Being an island nation,
Australia has a key advantage in
the fight against exotic pests
and diseases, however
biosecurity remains an issue of
"Fewer pest and disease
problems provide an enormous
market advantage to Australian
producers," Dr Sosnowski said.
While the initial trials in
Australia will focus on the
viticulture industry, it is hoped
that the principles could be
applied to other horticultural
Drastic pruning cutting costs
THE removal of diseased plants can
be a costly and time-consuming
exercise. However, a new drastic
pruning technique may hold the key to
efficient disease eradication.
Diseases such as black rot, which can
affect apples, pears and grape vines in
various forms, cause havoc to growers
across the world.
South Australian Research and
Development Institute research scientist
Mark Sosnowski said the strategy to
eradicate diseases such as black rot was
partly based on the complete removal of
whole-affected plants, followed by burning
and finally burial.
"This practice incurs significant costs to
Pruning controls disease
Vine trials established
More applications possible
AT A GLANCE
Industry earns high praise
THE future of the Australian
horticulture is in safe hands thanks
to the proactive and adaptive
nature of the industry, delegates at
the Australian Bureau of Agricuture
and Resource Economicas Outlook
conference held in Canberra last
Speakers from across the
industry commended growers for
their ability to quickly adapt to
challenges in its operating
However, the general consensus
was that growers could not anticipate
smooth sailing in the future.
Horticulture Australia Limited
general manager of marketing
services David Chenu warned
delegates that a new generation of
consumers had emerged which
challenged traditional methods of
"The emergence of new social
media platforms, particularly
internet based ones, is being used
by consumers to inform themselves
about products," Mr Chenu said.
"Marketers must learn to adapt to
this technology and the immediacy of
this media if they want consumers
and customers talking about their
Mr Chenu based his presentation
around the current marketing
campaign promoting Australian
bananas. This campaign involves
promotion across multiple mediums,
including television and the internet,
with new social media also utilised.
Apple and Pear Australia general
manager Tony Russell outlined
APAL's approach to research and
development in an increasingly
competitive market. The apple and
pear industry is the third largest
horticultural industry in Australia
and annually invests about $4.5
million in R&D programs.
Mr Russell emphasised the
importance of building and
relationships with both private and
government research organisations
in Australia and New Zealand.
"The involvement of Plant and
Food Research New Zealand is a big
win-win for the Australian industry
and PFR, bringing skills, resources
and current research developments
to the program that are not available
in Australia," Mr Russell said.
"As a result of this approach, HAL
and the apple and pear industry are
investing in world class research that
leverages $1 million of Australian
apple and pear levy monies into a
$12 million program over five years.
"In the past, R&D investments
carried out in the apple and pear
industry were contracted following
a call for porjects to deliver against
the industry's strategic objectives.
"This often resulted in a large
number of small projects which
may not have been well integrated
across the various disciplines. While
some outcomes have delivered
'wins' for the industry, it is evident
in hindsight that they could have
been achieved more effectively."
Keep adaptive approach
Use social media
AT A GLANCE
Links Archive March 2010 May 2010 Navigation Previous Page Next Page