Home' Grower : April 2010 Contents The South Australian Grower -- April 2010 1 5
with WALLY SPARROW
After a long and often unfruitful search, orange
juice made with 100 per cent Australian
produce can finally be found on South
Australian supermarket shelves.
NO, I have not gone crazy. I am
indeed happy that at last some
manufacturers have seen the
need for, and personal benefit of,
supplying the market with 100 per cent
Australian-grown orange juice.
I have scoured supermarket
shelves for several years looking for
such a product but failed every time.
I was recently at my local Drake
Foodland and a sampling lady
offered me a sample of orange juice.
My immediate comment was to the
effect that I would not be caught
dead drinking that imported rubbish
while my friends in the Riverland
were being forced off their farms.
She smiled and convinced me it was
100pc local product, packed under
the name of Nippy's Premium.
I immediately purchased some and
cried aloud with joy. I then went out
on a cruise around the major
supermarkets looking for yet another
offering from the gods. It was there.
Coles and Woolworths had a Black
Label, which is produced by the
Original Juice Company -- a Golden
Circle company, which is now owned
by Heinz -- and another offering from
Berri called Australian Fresh.
Drake Foodland had the Berri
product and a house brand that is
manufactured in Griffith. It appears
that we have almost destroyed our
local industry and the bulk of the
orange juice is now being made in
the Riverina. I believe that if you
want to buy Australian concentrate
you now have to go to Mildura to
The next two things I looked at
were price and continuity of supply.
The Australian product in 2-litre
containers varied between $3.99 and
$5.30. This, of course, varies with
outlet specials and marketing deals.
The concentrate mixtures varied
from $1.82 for a generic brand to
$4.99. One company was marketing
100pc concentrate for $3.40.
Obviously price is not a major factor.
I then started to ring the
manufacturers. Berri and Heinz
assured me that they were using
only locally-sourced product and
they would continue to do so. They
did mention there would be a
fluctuation in taste over the year as
they shifted between available
It occurred to me that it was a little
strange that these two giants of
industry could produce a class
product while a lot of the smaller
manufacturers claim they cannot and
have to use imported concentrate.
Have these people pushed the
growers to the wall and destroyed
the industry that helped establish
them? Is there more profit in using
concentrate? If so, how long do they
store it, where does it come from, and how much
do they pay for it? Are they paying local growers a
price based on cheap imported concentrate? Why
is it that the labels do not describe the percentage
of concentrate in the finished product?
I rang my friend Ron Gray, a long-term crusader
for the Riverland, to tell him I had found some
Australian product and he was amazed. He and
Nick Xenophon had failed to do so in a recent
Adelaide campaign they were running to try and
get some honesty in Australian labelling laws.
Every time I raise one of these matters, I get the
same answer relating to a level playing field. It is
only a level playing field when our growers can
survive and feed their families, where our
consumers can purchase a quality product and
where the future of our agricultural industries is
not compromised by the introduction of diseases
and chemical contamination.
'Orange juices ain't orange juices' and I know,
along with at least a couple of manufacturers,
what the Australian consumer wants.
Details: I can be contacted on wspar-
email@example.com or 0419 591 894
"THERE was movement at the supermarket
Because the word had got around
That real orange juice was on the shelves again
The housewives were smiling
And the managers wrung their hands
Because an Australian product had come through once again"
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