Home' Grower : August 2010 Contents 12
The South Australian Grower – August 2010
Consumers focus of
AOA best standards
WORKhas started on a new Australian
Standard for the olive oil industry to
ensure consumers get what they pay
for when buying branded top-quality product.
Standards Australia, in collaboration with
the Australian Olive Association, is working
with relevant stakeholders – including retail-
ers, consumer associations, government bod-
ies and growers to develop the benchmark.
It will provide assurance for consumers
and a level playing field for growers.
Members of the newly-formed Standards
Australia Committee include representatives
from the Federal Government’s Rural
Industries Research and Development
Corporation, NSW Government Industr y &
Investment, The Oils & Fats Specialist Group
of the New Zealand Institute of Chemistry,
Department of Agriculture, Fisheries &
Forestry, Consumer Federation of Australia,
Australian Olive Oil Association, Olives New
Zealand and the Australian Olive Association.
They will meet for the first time on July 14.
• Cover virgin olive oils, refined olive oils,
olive-pomace olive oils and their blends
imported or produced in Australia.
• Set guidelines to provide for simpler and
clearer labelling so as to avoid misleading
and confusing terms.
• Set benchmarks for the quality of olive
oils bought for health reasons.
The new standard will be funded with the
assistance of the Australian Olive
Association which wants a clear and scientif-
ically-based standard for olive oils and pom-
ace olive oils traded in Australia.
President of the Australian Olive Association
Paul Miller said the new AS would be a huge
benefit for consumers and growers.
“It will make it easier for consumers to
know what they are buying, help local
growers compete with subsidised imports
and force unscrupulous operators, who are
giving the industr y a bad name, out of the
market,” he said.
Details: 1800 035 822 or firstname.lastname@example.org
(general enquiries), 02 9237 6184, 0405 506 457 or
THE Australian Olive Association was founded in
1995 as the industry body to encourage research
and dissemination of information and the
sustained development of a national olive
industry in Australia. It has launched the
Australian Extra Virgin brand to raise awareness
and educate consumers about the health
benefits, freshness and quality of Australian extra
virgin olive oil.
Details: www.australianolives.com.au or Hayley
Bryce, 303 PR, 02 9552 2100 or
AOA raises awareness for punters
THE 14th National Extra Virgin Olive Oil Show
Awards judging will be at the National Wine and
Food Industry Training Centre, Wagga Wagga, in
New South Wales, on September 11 and 12.
About 30 judges will spend two days assessing
entries from across Australia to determine the
best entries in six classes.
Winners of the Australian Olive Association’s
awards will be announced on October 15 at the
Olive Expo annual dinner in Adelaide.
Entries close on August 26 and oils must be
delivered to National EVOO Show 2010, Industry
& Investment NSW, Pine Gully Road, Wagga
Wagga, NSW 2650.
Details and entry forms available at
Awards for quality Aust olive oil
■ New standard to assist consumers,
■ Many imported oils adulterated
■ Dishonest labelling to be fought
☛ AT A GLANCE
Paul Miller believes
the new standard will
provide a significant
boost to the industry.
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