Home' Grower : November 2010 Contents The South Australian Grower -- November 2010
PEAKfresh's European successes
APACKING technology which allows
fruit, vegetables and flowers to be
stored longer is proving a major suc-
cess for one South Australian company.
The Modified Atmosphere Packaging tech-
nology offered by PEAKfresh is popular in
Europe and has seen the company's export
sales increase by 55 per cent in the past year.
The low-density polyethylene PEAKfresh
bags, developed at the University of Adelaide,
are impregnated with a mineral which allows it
This expels the gases which cause the prod-
uct to age and so keeps produce fresher for
The bags also reduce the chance of water
droplets forming and helps reduce dehydration
and bacteria growth.
PEAKfresh director Scott Morton said the
MAP packaging technology has benefits for
both growers and consumers.
"When used correctly, this proven and certi-
fied packaging significantly extends the shelf-
life of products," he said.
"Growers can use cheaper forms of trans-
port and reach distant markets previously
inaccessible, delivering fresher produce to
consumers and a healthier bottom line to
"Unlike many alternatives which require seal-
ing, PEAKfresh's MAP produce bags can be
opened for inspection during transit and still
maintain the freshness of their contents, making
them ideal for export markets."
Mr Morton said the bags reduce spoilage
caused by transit and therefore also reduce
replacement costs for growers and retailers.
He said it means growers are able to use
more cost-effective ways of transport.
The company's sales manager Tim Dallimore
said the bags are popular in Europe because of
the success of its European distribution net-
"It has allowed us to gain good sales in
both the fresh produce and the flower
industries," he said.
"Europe is a competitive market and the pro-
duce growers are using PEAKfresh to give
themselves an advantage.
"It allows growers to reach markets that
they other wise they couldn't sell into."
Mr Dallimore said the product is also pop-
ular in Australia, particularly within the
cherry, summer fruit and pear industries.
"The leafy vegetables and brassica producers
are also finding competitive advantages when
using PEAKFresh," he said, "as are strawberry
and herb producers."
Mr Dallimore said the company continues
to work with growers and their industr y
associations to look at new applications for
the produce bags.
"We are also developing new packaging
types incorporating this technology," he said.
PEAKfresh began in Adelaide in 1992 and
has since expanded to areas in North
America and Europe.
PEAKfresh -- Capsicum packaging
PEAKfresh -- Cherry carton
PEAKfresh -- Packaged herbs
New spud on the scene
THE South Australian Potato Company has
launched its newest potato variety, the 'Kestral'.
The new vegetable is white with putple splashes,
can be locally grown all year round and is ideal
for all types of cooking. The SA Potato Co and its
sister-company, Fruitorama, recently won a
tender proccess for the the license of the Kestral
from Elders. Business Development Manager,
Julian Carbone said "We are excited about the
future of this fantastic new variety. In our
opinion, Kestrel is better tasting and more
versatile, and we hope it will revolutionise the
way consumers choose and buy potatoes".
Haslett leaves ABA
CHIEF executive officer of the Almond Board of
Australia, Julie Haslett has announced she will
leave the board in December. Ms Haslett has
been with the ABA in a variety of roles for more
than nine years. In a statement to members and
the media, Ms Haslett said it was time for her to
move on to new challenges. "To prepare for my
future endeavours, in the short-term I will be
undertaking a Master of Business
Administration," she said. "I will be continuing in
my role as Board member of Plant Health
Australia, and also taking on some
contract/consultancy work scheduled around my
study and family commitments." Ms Haslett said
the strength of the industry and its current
position was a major consideration in the timing
of her decision, with the transition to a new CEO
her core focus over the coming months.
"My time working in the almond industry has
been both enjoyable and rewarding, and I convey
my sincere thanks to all who have supported me
in this role," she said.
Source: Ashley Walmsley
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