Home' Grower : March 2011 Contents The South Australian Grower -- March 2011
nuts about expansion
MAT to June, 2010: 40.2pc of households purchased almonds up from 37.5pc from the previous year. Compares to 83pc of households who purchased nuts
27.9 30.1 37.0 34.7
8.0 7.1 8.8 10.2
production had increased by 26pc
-- vastly more than any other
He stressed the need for
continued research and
development to increase diversity
of product, to take full advantage
of domestic and export markets
and to be competitive in the
efficient use of scarce resources.
Mr Lloyd also emphasised the
three major investment priorities
for the industry: delivering new
information and technology,
building consumer demand, and
enhancing industry skills and
He estimated that horticultural
investments in 2010-2011 would
top $95 million.
The topic of almond exporting
programs was addressed by Food
Adelaide's manager special
projects Shaya Nettle, who
forecast that exports of Australian
almonds could increase from
$120 million to $350m by 2015,
involving a rise in from 22,000
tonnes to 56,000t.
represents 70pc of total
production. During the same
period, the domestic market is
tipped to increase from $60m to
Australia's export marketing
program for 2011 is aimed at
raising the profile of Australian
Australian almonds in global
markets, and maintaining and
improving market access
conditions, with a particular
emphasis on the established
markets of India and Europe, and
the developing markets in China
and the Middle East.
A paper on general marketing
was delivered by Almond
the need for the
He said there
was a steady
demand for almonds and almond
products, which had been
enhanced by value-adding in the
form of products, such as
chocolate almonds, almond toffee
and almond ice cream.
He said there had also been a
significant input from the health
profession, stressing scientific
evidence of the benefits of
almonds in lowering cholesterol.
A seasonal calendar of
promotional events has been
developed, including production
of recipe cards, advertsing
through magazines, the inclusion
of promotions through sporting
bodies and the appointment of an
almond ambassador -- the
hugely popular television
chef Stafano de
ANDREW Lacey (pictured with Michelle Wirthensohn, from the Waite Institite)
has been involved in the almond industry all his life.
He grew up on the family almond orchard at Willunga, a large production
property run by his well-known and highly-respected father Eric, and now
serves on the Almondco Board of Management, the Almond Industry Advisory
Committee and the Almond Plant Improvement Committee.
Andrew says prospects for the industry are good, although growers are
having a few difficulties at present.
"Some of the growers are facing 20-year lows this year," he said.
"This is partly because of the strength of the Australian dollar, which gives
everyone a lower monetary return per kilo for export almonds.
"But it is also because many growing areas have had extensive flooding in
the past couple of months, which will kill trees and cause the loss of some
orchards. We're not just looking at a single heavy rainfall -- some of these
areas have suffered four flood events."
But Andrew is positive about the growth taking place in the industry.
"We are are seeing high-quality producers of an industry size which makes
us relevant to the rest of the world. World buyers now listen carefully to
"Although, at present, profit margins are low and some growers are lucky to
break even because crops are down -- and we can't compete with the mining
industry's boom, which has affected the Australia dollar value -- so our product
is seen as more attractive than our larger competitors, the United States and
"In addition, we are continuing to grow. The US has 80 per cent of world
production, but is not in a position to expand because of land and water
restrictions, and Spain has an industry showing signs of decline.
"We are continuing to grow and to increase in quality, production and
international recognition, and the more this happens, the more it increases.
"It is a case of success breeding success."
Growers breeding success
development is crucial
to the success of the
almond industry in
Links Archive February 2011 April 2011 Navigation Previous Page Next Page