Home' Grower : September 2011 Contents 22
The South Australian Grower – September 2011
Market has started a $5
million capital project to
improve logistics and employ-
ment at its commercial whole-
sale market at Pooraka.
“This is innovative, ground-
breaking design represents a sig-
nificant investment in the indus-
tr y and will create an opportuni-
ty for the market to change the
way it operates between growers,
wholesalers, retailers and other
industr y players”, chief executive
officer Angelo Demasi said.
The roof space will be almost
doubled to 70,000 square
metres, protecting fresh pro-
duce from the elements at all
times during every step in the
distribution and sales process.
“This means we will not only
have better quality produce, but
greater flexibility towards mar-
ket hours, opening the way for
cost-efficiencies and a more
family-friendly working envi-
ronment”, Mr Demasi said.
He was hopeful that future
trading hours would lead to an
influx of younger people enter-
ing the market system, people
whom had previously been
deterred because of the early
Following completion of the
project, the Adelaide Produce
Market – which supplies green-
grocers and supermarkets with
fresh fruit and vegetables –
would become the largest
undercover market in South
Australia, and one of the largest
in the countr y.
“We were delighted to award
the contract to local firm Pike
Constructions, with structured
steel being fabricated by anoth-
er local business – Manuele
Engineers – at its new state-of-
the-art complex at North
Plympton”, Mr Demasi said.
The construction is due for
completion in December.
Details: Julian Carbone 08 8349 4493
or 0408 877 797.
■ Roof space to be doubled
to about 70,000sqm
■ Increased cost-efficiencies
■ Fully covered market one
of Aust’s biggest
☛ AT A GLANCE
APM chief executive officer Angelo Demasi hopes future trading
hours will lead to more young people seeking employment in the
Produce market set
for $5m makeover
back to normal
THE Adelaide Produce Market has received its
first shipment of post-Cyclone Yasi bananas,
with wholesale prices for premium stock going
down by as much as 15 per cent as supply
shows its first sign of returning to normal levels.
In February, the cyclone caused havoc in Far
North Queensland, a region responsible for
about 90 per cent of Australia’s banana
production. There has been a drastic shortage
for the past six months.
“Some banana growers were able to trim
back their banana trees in an attempt to reduce
the impact of the cyclone,” APM spokesman
Julian Carbone said.
“Luckily, this preventative measure was
successful and the trees were able to be saved.
“Crop from these plantations have now matured
and are starting to enter the market system.
With increasing supply, prices have started to
fall for the first time since the cyclone hit.”
The shortage of bananas adversely impacted
on APM where merchants collectively employ
about 100 people. Supplies will continue to
increase during the next few months.
Details: Julian Carbone 08 8349 4493 or 0408 877 797.
Zimmer on roadshow
GARY Zimmer, possibly the most renowned and
respected biological farmer and educator
worldwide, will be visiting six regions of Australia
with the Biological Farmers of Australia Roadshow
in October. Recently interviewed by reporter Tim
Lee in a two-part ABC Landline story, he was
described as ‘a world leading exponent and
educator on biological farming.’
Talking about the impact of biological farming
methods, Mr Zimmer said there had been 50 per
cent increases in yields on a lot of our crops in the
United States – with a lot less input.
“It’s focusing on the fact that the soil is alive, it’s
full of biology and it’s a living system,” he said. The
roadshow kicks off in October at Mullumbimbyin
New South Wales (Oct 4), Stanthorpe, Queensland (
Oct 5), Labertouche, Victoria (Oct 8), Hobart, Tas
(Oct 10), Strathalbyn, South Australia (Oct 12) and
Perth, Western Australia (Oct 14).
Promotion rolls out
WITH the assistance of SA citrus wholesalers,
the SA Citrus Board has been able to identify
and enlist the support of Adelaide’s top-
performing independent retailers to roll out in-
store promotions across the metropolitan area.
Eighteen stores have been included in the
promotion, which includes providing SA navel
samples and brochures to assist consumption of
SA citrus. All retailers contacted have been highly
supportive of the initiative and see it as a great
opportunity to support the SA Citrus Industry.
The in-store demonstrations piggy-back on
previous media coverage generated by the
board, promoting ther industry and world-class
product. The in-store promotions also offer a
perfect lead into the Royal Adelaide Show, where
the board is expected to provide an additional
50,000 samples to patrons. This will be an
opportunity to promote the industry to the half a
million patrons expected at the show this year.
Given South Australia is its important
domestic market, representing 27 per cent of
SA domestic sales, the board believes it is
important that consumer support is maintained.
Two views of the proposed APM redevelopment.
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Ph. 8535 4188
Fax. 8535 4271
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with the 2011 season
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