Home' Grower : March 2012 Contents The South Australian Grower -- March 2012
Governor unveils plaque
for 'milestone' canopies
By PETER BRADY
Governor Kevin Scare has
opened Adelaide Produce
Market's visionary $5 million
canopy development, creating
one of the largest undercover
operations of its kind in Australia.
And he told more than 200
industry leaders, politicians and
invited guests at the Febr uary 7
ceremony to mark the occasion
that rainwater run-of from the
vast roof space would directly
benefit stormwater har vesting
(City of Salisbury) and possible
future investment into significant
solar power generation.
As part of extensive infrastructure
improvements outlined in the 2011
annual report, APM board
chairman David Schirripa said
construction of the of undercover
area was the biggest capital
development since the transition to
Pooraka from the Adelaide Fruit
and Vegetable Exchange in 1988.
He said the board and
management's pursuit of quality
control "in a broarder sense"
demanded the project was
Constructed by South Australian
firm Pike Constructions, with the
structured steel for the ground-
breaking design fabricated by
Manuele Engineers, North
Plympton, each canopy is about
9300 square metres, providing
18,600m2 of undercover area for
logistics handling, storage and
APL believes the milestone
canopy project, with its innovative
design, represents a significant
investment in the industry and will
create an opportunity for the
market to change the way it
operates between growers,
wholesalers, retailers and other
Pike Constructions says the
new structures are unique in
design with each canopy
supported by only eight columns.
"(This is) a critical aspect of our
clients brief as their operations
demanded the greatest amount of
unobstructed work space
possible," the company said.
"With the introduction of a
sophisticated steel truss design with
spans over 48 metres and 'W'-
shaped roof structure, we have
been able to fulfil our client's brief.
"In addition to the new Market
Square Precinct we are extending
one of the existing canopies along
with two existing warehouses on the
site. In total, we are providing about
21,400m2 of new buildings for our
client. With some careful planning
and strategic coordination all of the
new works (will be) built while our
client remains fully operational."
APM has also upgraded fire
systems in existing and new
Completion of the project has
almost doubled the roof space to
70,000m2, protecting fresh
produce from the weather as it
travels through the market system.
This will lead to stormwater
har vesting for the City of Salisbury.
While the solar power initiative
was in its ver y early stages of
conception, marketing and
business development manager
Julian Carbone said energy costs at
Governor Kevin Scarce unveils the commemorative plaque,
accompanied by chairman of Adelaide Produce Market David Schirripa
and CEO Angelo Demasi.
The Food Studio's
Pam Tobin with Rick
and Brian Schirripa,
at APM Julian Carbone
and Member for Bragg
Vickie Champman with
a selection of quality
Coles 'playing with fire': Angelo Demasi
SUPERMARKET giant Coles' pricing
strategy of discounting fresh fruit
and vegetable lines by up to 50 per
cent has set off alarm bells at
Adelaide Produce Market.
APM chief executive officer
Angelo Demasi says it is making a
cruel grab for market share to the
detriment of smaller, local growers
and the South Australian
independent retail sector.
"While cheaper prices are good
for consumers in the short term,
during periods of high supply like
we are experiencing at the moment
with some lines, this is going to
have devastating effects in the long
term and could very well spell the
end of (some) growers supplying
local greengrocers across the
State," he said.
"Growers can't produce and
retailers can't compete on these
low prices, so you will ultimately
end up with fewer retailers and
fewer farmers in the long run, and
that's when things start to work
against consumer interests.
"At some point in time,
participants along the fresh
produce supply chain will start to
realise they can get a greater
return by putting their money in
Mr Demasi said there could be a
greater likelihood of fruit and
vegetables being sourced from
overseas because of a lack of local
"When it comes to the viability of
the local fresh produce industry,
Coles is playing with fire," he said.
Mr Demasi commended
Woolworths for maintaining its
pricing structure and called on the
Australian Competition and
Consumer Commission to
APM had increased by more than
34 per cent in only three years.
"We are working on strategies
to combat this increase, one of
which is solar power generation,"
Angelo Demasi and staff also
hosted Premier Jay Weatherill and
Agriculture Minister Gail Gago at
the new facility, on February 17.
They walked the market floor
between 4.30am and 7am,
familiarising themselves with the
APM operation and learning
about the horticulture industry.
Mr Demasi said he looked
for ward to strengthening APM's
relationship with the government
under Mr Wetherill's leadership.
Details: Julian Carbone 08 8349 4493 or
0408 877 797.
Steel truss design spans
Innovative 'W'-shaped roof
Options for extensive solar
• SA's centre for the distribution
and marketing of fresh fruit
• APM facilitiates exchange and
sale of 185,000t of produce
processors, exporters and
providores annually with an
estimated wholesale value of
• Part of vibrant horticulture
industry consisting of 3500
businesses, employing more
than 37,000 people.
The GRAND OPENING of the Northern and Southern Market
Square Canopies would not be possible without our sponsors
The Adelaide Produce Market says a big thankyou!
Burma Road, Pooraka SA 5095
Ph (08) 8349 4493
Fax (08) 8349 6574
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