Home' Grower : July 2012 Contents The South Australian Grower -- July 2012
In this month's issue:
It's easy being green
Networking at PMA
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Malcolm Jackman says there are enormous
opportunities for Australia to increase
horticulture exports to Asia.
says Elders CEO
By PAULA DORAN
ELDERS chief executive Malcolm
Jackman has called on the horticulture
sector to cash-in on a strengthening
Speaking at the AUSVEG'S recent
national convention and trade show in
Hobart, he said
exporters should find ways around trade
barriers to build demand in supermarkets
for Australian produce.
"There's about $US1.3 billion of fresh
fruit and vegetables imported into
Indonesia and Australia accounts for (only)
$19 million of that," he said.
"Given that they are our largest single
grain market, it seems incongruous that we
have that contradiction. So I see there's an
Mr Jackman's comments came in the
same week that AUSVEG announced its
intention to pursue growth of the export
trade to Indonesia and establish a market
development advisory group to develop a
strategic plan to pursue new markets for
"We'd love to see any export opportuni-
ties for vegetable growers increase,"
AUSVEG spokesman William Churchill
said. But there were hurdles to overcome.
"Many growers have had bad experi-
ences, either personally or through friends
when working with the export market," he
"In addition to the difficulty of doing
business of an international scale, there is
also a problem with quality control, which
is particularly difficult in vegetables.
"Domestically, supply lines are very rigid-
ly controlled to ensure temperatures are
maintained. Many of the bad international
experiences are from product not being
kept under the correct conditions at the
ports and spoiling."
Mr Churchill said growers could over-
come those issues by establishing reliable
and trusted business contacts in the rele-
"That generally involves someone you
trust, employed in the city you're sending
product to," he said.
"This means that you need to export
enough product to cover your
wages/production costs as well as the guy
on the other end's expenses, which can be
difficult to build to that level quickly."
Aust sends only $19m of $1.3b
imports to indonesia
AUSVEG announces strategic plan
Growers urged to establish reliable
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