Home' Grower : July 2012 Contents The South Australian Grower -- July 2012
Central Market scores
highly as 'destination'
By MAX OPRAY
THE MAN tasked with rejuve-
nating Adelaide's iconic fresh
food and produce hub has
plenty of ideas, but that does not
mean he is about to start ringing
in the changes.
New chief executive officer of
Central Market Authority Carl
Partridge would like more public
tastings, cooking demonstrations
and a greater focus on food com-
ing into season.
"But I'm just one shopper.
There are a million-plus people in
Adelaide and we need to make
sure we do what the public actual-
ly wants," he said.
"Markets are the heart of a com-
munity, you don't build them --
Mr Partridge has learnt this first-
hand after being welcomed into
the strong market community. He
moved from the United Kingdom
with his young family.
"We fell in love with Australia on
holiday and were relocating here
anyway, and then I was lucky
enough to find this role, which I've
been absolutely loving," he said.
"The vibrant smell, feel and
colours of the market just hit me
and reminded me of my child-
hood. I used to go overseas with
my parents and the first thing my
mother would do in any new place
was take me to the market.
"Now I take my kids along. If I
bring them to supermarket,
they're bored senseless, but at
central market they absolutely
love it. Admittedly, they are
loaded up with yoghurt and
chocolate -- they see it as more of
an excursion, not a chore."
Mr Partridge has long pursued
his passion for markets on a pro-
fessional level, working in a variety
of roles with fine food and coun-
try market events across the UK.
He has also run the operations
and marketing of museums,
theme parks, The Oval cricket
ground and Premier League soc-
cer club Fulham.
"What these have in common is
they are all about a destination.
The market is as well -- a social
destination through food," he
Mr Partridge is confident the
markets can be a destination that
can equal the great markets he vis-
ited across Europe as a child.
"You have La Boqueria market
in Barcelona, which is very
Spanish in the way it opens mid-
afternoon and r uns through to
late evening. Then you've got
Borough Market in London
which is so vibrant with food from
all across the EU, lots of tastings,
new experiences, and helping peo-
ple understand what to do with
food," he said.
"But it's all very high end --
they've become so upmarket they
cut out large parts of the commu-
"I love that the Adelaide Central
Market is open to all, with low-
end and high-end produce -- you
could have a Queen's Counsel
next to a young mother, who's sit-
ting next to a homeless guy who
has spent his last few bucks on a
After only a short time in the
role, Mr Partridge is still forming
a team and trying to get to know
the various stakeholders, includ-
ing primary producers.
"We've lined up a couple of
growers to visit to see how it all
works. Building up relationships
between the traders and the grow-
ers is very important," he said.
"And there's plenty the growers
can get out of meeting us too.
We're at the pointy end in SA and
know what's working and what's
He also wants to build relation-
ships closer to home, with the
market's fellow tenants in
"The market authority has a part
to play in seeing food produced in
the markets going into the restau-
rants surrounding it. I'd like to
see our traders building partner-
ships with chefs," he said.
"We need to band together with
restaurants on Gouger and Grote
street to improve as a destina-
CEO of the new Central Market Authority Carl Partridge is confident the
market can equal the popular European markets.
Central Market Authority
Grocery shopping no chore
More integration with grow-
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