Home' Grower : September 2012 Contents The South Australian Grower -- September 2012
Bishops Adelaide Hills has more than 121ha of prime, high-rainfall country
in Basket Range. The family-owned and run property is focused on
cherries and cattle, with the original cottages on the property undergoing
restoration to provide luxury guest accommodation.
This diversity, along with a willingness to adapt, has seen the operation
navigate the challenges and opportunities of the cherry industry for more
than 135 years.
a 'difficult' business
Andrew to lead pre-Christmas campaigns
AS the cherry industry gears up for the
new season, Cherries SA will begin
launching its pre-Christmas campaigns
under the new Cherry Growers
Association of South Australia chairman
Andrew Flavell who was appointed at
the company's annual general meeting
Andrew is part of his family's Flavell
Fruit Sales and works alongside his
father Glyndon, uncle Phil and his two
brothers and their partners on their
Forest Range property.
They grow about 32 hectares of apples
and 7-8ha of cherries and have an
agency at the Adelaide Produce Market.
Earlier this year, Andrew won
Horticulture Australia Ltd's Young Leader
Award and has been involved with the
cherry industry through his position as
Cherry Growers Association of SA vice
president, a member of the SA Pome
Fruit Improvement Committee and the
Forest Range Agricultural Bureau.
Outgoing chairman and long-serving
member of the SA cherry industry, Grant
Wotton, is looking forward to a promising
"The new promotions campaigns will
be decided in late September and early
October and until then, we are hoping
the weather holds up for a good
season," Mr Wotton said.
"We will be producing the sixth edition
of our SA Cherry Map -- the cherry lover's
guide with a map showing the location of
where you can buy cherries from the
Packing Shed Door or Pick Your Own
cherries, and our SA efforts will fall in line
with the national campaigns which will
include cherry ambassador and 2011
Young Australian of the Year Jessica
Mr Wotton says export market access
is something Cherry Growers Australia
and Cherry Growers Association of SA
have been working on without a lot of
success but is hopeful of a turnaround
after a delegation from Thailand makes a
visit in late November to look at cherry
and stonefruit production in SA.
"We will be selling SA as fruit fly-free
as well as pushing for workable
mainland protocols for entry into
Thailand," Mr Wotton said.
He says there will be a move to
increase domestic sales this year, both
within SA and nationally, through
enhanced marketing efforts and retailer
-- LIZ COTTON
Andrew Flavell has taken on the top job as chairman of the Cherry
Growers Association of South Australia, taking the reins from long-
serving cherry industry identity Grant Wotton.
green grocers in Adelaide and two-
thirds of produce is split evenly
between Perth and Sydney.
"We are currently in the process
of upgrading our grading and
packing facilities and hope to
streamline production even more."
The company employs orchard
manager Jason Hunter and
assistants Fay and Des Ford along
with seasonal pickers and packing
staff. Doug has noticed a number of
significant changes in the industry,
and in Bishop Orchards, in the past
30 years, particularly the
disappearance of white cherries.
"When I was a kid, we had two
varieties of cherries: red or black
(table varieties) and 'factory fruit'
being white cherries," he said.
The latter were used for
processing and featured heavily on
our farm, with produce grown and
used by the former well-known
Australian confectionary company
Mac Robertson's, for their Cherry
"The processing cherry industry
has now virtually disappeared in
Australia and production has
moved towards the table fruit. The
table varieties have changed too,"
"Originally, we used local
varieties that were very good.
Williams Favourite was one variety
that was well suited to the Adelaide
Hills due to its hardiness and
ability to withstand splitting.
Today, we grow largely European
and Northern American varieties
such as Lapins, Stella and Simone
that have attributes more desirable
to the modern market."
Doug says the cherr y industry,
while fairly small, is a close-knit
community of growers and workers
keen to share information, hone
skills and advance their industry.
"The industry is made up of
growers who are quite unlike any
other produce groups. They are
endlessly generous with their
knowledge and share their
information to help combat any
challenges that arise," he said.
"While the high Australian dollar
impinges on our ability to make
any moves on the export side, we
use the limited resources we have
and work collaboratively to
promote and grow the industry in
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