Home' Grower : Dec 2012 - Jan 2013 Contents The South Australian Grower -- December 2012/January 2013
prepare for festive season
up to Christmas -- even the
Sunday, which is quite unusual for
The Authority is helping to
arrange a string of December
events to educate people on how
to marry fruit and veg with other
market products, with presenta-
tions like Sprout's Market to Plate
on December 8, which will fea-
ture an interactive cooking class
followed by a market tour.
Another innovation is the intro-
duction of blackboards and recipe
cards that promote seasonal fruit
and veg, but with a high-tech
twist - both the boards and cards
will feature QR code readers that,
when scanned by customers'
phones, download a relevant
recipe from the internet.
Another current priority is
addressing the new operating
hours at the Adelaide Produce
Market's Pooraka market, which
is where many of the Central
Market's 23 fruit and veg stall-
holders source their product.
Earlier this year the Adelaide
Produce Market pushed back its
opening time from 5:15am to
6am in a bid to attract younger
workers, which in turn made it
difficult for Central Market
traders to get produce to their
stall in time. Mr Partridge says it is
a serious issue.
"On some days we start at 7am,
but now some of our fruit and veg
sellers aren't able to get back from
Pooraka by then," he said.
"So we've made representations
on behalf of our traders to the
Adelaide Produce Market to
reconsider earlier opening times.
I believe they are in discussions
about the issue, and have brought
in a QC to interact with represen-
tative bodies about the impact."
Despite the problems, Mr
Partridge claims fruit and veg
traders recognise that the benefits
of operating at the Central
Market make up for any incon-
"You never see a stall coming up
for sale -- they are always busy.
Once traders join the Central
Market they stay here for genera-
Details: Call the Central Market
Management at 8203 7494 or go to
Colour and freshness at the market.
Adelaide Central Market.
CEO Carl Partridge, with marketing co-ordinator Briony O'Toole and
senior operations manager Jessica Zammit, says Christmas will reignite a
passion for fresh produce.
at the top of the
escalators at the
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