Home' Grower : Dec 2012 - Jan 2013 Contents The South Australian Grower -- December 2012/January 2013
SA auction collects $3000
for Little Heroes Foundation
AT the inaugural auction
of new-season baby
potatoes held recently,
bidding reached an impressive
Elders auctioneer Tom Penna
transferred his well-regarded skills
from the livestock saleyards to
the horticultural arena, working
the crowd to produce the
The successful bidder was Mr
Angelo Demasi, chief executive
officer of the Adelaide Produce
Markets. Mr Demasi was later
crowned The 2012 King of
All proceeds from the auction
will be donated to the Little
Heroes Foundation, a charity
dedicated to supporting children
living with cancer and serious
illness, and their families.
The Foundation's CEO Katie
Bridges was delighted with the
"The money that you have
donated today will touch many
families' lives and we are very
grateful for your support for this
exciting new concept," she said.
Potatoes South Australia CEO
Robbie Davis said "This was the
first step in our long-term
promotion of the potato as a
delicious, healthy and
sophisticated food packed full of
vitamins A and C, and potassium.
"South Australia is the nation's
largest potato producer with farm
gate production worth $206
million, and it is fitting that the
industry's success is celebrated."
A superb breakfast menu
consisting of roasted baby
potatoes stuffed with bacon,
cheese and chives, prosciutto
wrapped baby potatoes with
tarragon mustard dressing and
baby potatoes encrusted with basil
pesto and parmesan was ser ved.
"The breakfast demonstrated
just how exciting potatoes can be
and how much potential there is
to showcase their versatility and
their flavour," Ms Davis said. The
potatoes from the Adelaide Plains
were kindly donated by Virginia
Farm Produce, Virginia.
The auction will be held
annually and it is hoped will
evolve into a much larger event.
Potatoes South Australia is
delighted to be associated with
such a worthwhile cause.
Adelaide Produce Markets CEO, Angelo Demasi with Robbie Davis, CEO
Potatoes SA and Nick Pseudos, chairman Potatoes SA.
Julian Carbone, Marketing Business Development Manager, and Lucia
La Bella, Elders
Tim Ginever, sales and marketing, Little Heroes Foundation, with Robbie
Angelo Demasi was the winning bidder, paying $3000.
Anthony Chiero, SA Potato Co, Darren Mitolo, Mitolo Group, and Richard Haynes, Elders.
Katie Bridges, Little Heroes Foundation with winning bidder Angelo Demasi, CEO Adelaide
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