Home' Grower : April 2013 Contents The South Australian Grower -- April 2013
Young farmers ready to
speak up on social media
YOUNG farmers across
the world are being
encouraged to take a
stand for their industry this
The American organisation
FarmOn Foundation has
launched a campaign to
heighten global awareness of
the job farmers do.
The campaign titled Farm
Voices will culminate on Earth
Day, April 22, and organisers
hope thousands of young
farmers will take to social
media to share their stories,
profiles, and thoughts.
FarmOn Foundation board
member Sarah Wray said pub-
lic perception of farming had
shifted over time.
"When did feeding the world
become a pastime?" she said.
"Nobody would expect a
restaurant owner to r un his
establishment, not even break
even and then take a second
job in the oilfield, just to make
ends meet for his family. But
this is exactly what is being
expected of farmers."
The organisation has already
launched a motivational
YouTube video showing hun-
dreds of young farmers enjoy-
ing life on the land, set to
inspirational music, and inter-
spersed with placards of
quotes from people who have
shifted public opinion over
"Young people have been at
the forefront of every great
social movement in history,"
Ms Wray said.
"The power of social media
means that we now have the
opportunity to effectively and
powerfully speak for our own
industry, directly to the audi-
ence we're trying to engage."
With the launch of Farm
Voices, FarmOn hopes to
mobilise a movement led by
young farmers to create
change and awareness with
"Currently, 80 per cent of
the content found online
about agriculture is not
favourable," Ms Wray said.
"That's ridiculous and has a
lot to do with the fact that
farmers are not speaking up
and being vocal about the
industry they love. That has to
"I don't know about other
farmers out there, but I'm sick
and tired of groups like PETA
trying to tell my story.
"We take pride in our opera-
tions and the handling of our
livestock, treating them with
the utmost respect and care.
It's our turn. The world needs
to hear the reality of the fami-
The Twitter hashtag for the
event is #Farmvoices.
The Farm Voices campaign encourages young people on the land to tell their
stories and share their thoughts.
One of the posters used for the
Pears flavour exciting recipes
AS new-season pears hit supermarket
shelves in March, Australian pear
growers called on food lovers and
home cooks to try new ways of
cooking the fruit during Australian
Australian Pear Month is an initiative
to mark the official start of the pear
season in March.
Chefs across Australia embraced the
pear to showcase its versatility by
putting a pear dish on their menu.
More than 175 restaurants and
cooking schools featured pears last
month. Restaurants included New
South Wales' prestigious Café Sydney,
Victoria's Vivace, Brisbane's Spring
Food & Wine, Point in the Adelaide
foothills, and C Restaurant in Perth.
Kalafatis Fresh Farm managing
director Jimmy Kalafatis said pear
lovers could expect a bumper crop
"The fruit this year is particularly
sweet due to the slightly dryer
weather conditions we've experienced
this summer compared to previous
years. The pears are also a lot cleaner
and look great," he said.
The second-generation pear grower
at Shepparton, Victoria said Australian
Pear Month encouraged people to
enjoy pears more often and try new
ways to cook with them.
"Pears are often associated with
sweet recipes but they are actually
perfect for a number of savoury recipes
such as salads and tarts," he said.
Here are some ways to serve-up this
adaptable fruit: caramelised onion
and pear tart, raw pear and pancetta
salad, and pear upside-down cake.
The first varieties to hit shelves and
fruit bowls were Williams Bon
Cherétien, Packham's Triumph, Beurré
Bose, and Red Sensation.
Williams is known as the golden
pear as its turns a glorious yellow
when ripe. In contrast, Packhams stay
green as they ripen. All four types of
pears are suitable for snacking,
baking, poaching and salads.
Pears are a healthy snack rich in
fibre, and can lower cholesterol.
According to the Glycemic Index, they
have a low GI of 41 and offer long-
To see if a pear is ripe, the flesh
around the neck will give when
Pears soften best naturally in the
fruit bowl. To speed the ripening
process, place them in a brown paper
bag with a banana -- the natural gases
the banana emits will hasten the
ripening of the pear.
Ripe pears stay fresh in the fridge. If
they become extra soft, simply pop
them into a soup or smoothie for
Many chefs embraced the Australian Pear Month in March by putting
a pear dish on their menu, including this one of pears wrapped with
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