Home' Grower : May 2013 Contents The South Australian Grower -- May 2013
Burgo goes bananas
for big diet makeover
THE South Australian fruit and veg-
etable industry has secured an
unlikely champion for its post-Easter
campaign -- SAFMs new Breakfast person-
ality Ryan 'Burgo' Burgess.
Better known for consuming pizzas,
meat pies and chocolate donuts, Burgo
went on a fruit and vegetable bender for a
month in his attempt to lose the weight
he gained over Easter, and inspire others
to live a healthier lifestyle.
Having recently moved out of his
mum's house, the breakfast announcer
conceded that cooking healthy meals was
"I'm really struggling, especially with so
much fast food available where I live,"
Burgo's fresh produce bender forms
part of the new campaign that local retail-
ers and the Adelaide Produce Market are
r unning in conjunction with MasterChef
All Stars winner Callum Hann.
The Burst of Freshness campaign pro-
motes recipes that are easy, healthy and
consist largely of local fresh fruit and veg-
Burgo is using the recipes as an easy way
of incorporating more fruit and vegeta-
bles into his daily diet.
"I've had a look at all the recipes, they
all seem delish ... I may even end up lov-
ing brussels sprouts, who knows!" he
The Burst of Freshness campaign was
developed after figures show that only 11
per cent of adults eat the recommended
five or more ser ves of vegetables per day
and 45 per cent eat the recommended
two or more ser ves of fruit per day.
"Eating plenty of fruit and vegetables
each day is vital to maintaining healthy
weight and also helps to avoid heart dis-
ease, diabetes, high blood pressure and a
range of other health complications,"
Adelaide Produce Market spokesperson
Julian Carbone said.
The Burst of Freshness recipes are avail-
able for free at participating greengrocers,
IGA stores, and Foodland supermarkets.
SAFM's Burgo poses with fruits and
vegetables -- something he has been
eating after Easter to lose some weight.
Sunraysia grapegrowers struggle with losses
GROWERS in the Sunraysia area have blamed
low returns on the supermarket duopoly's
practice of buying from select suppliers.
Australian Table Grape Association chief
executive Jeff Scott said high-quality sweet
table grapes were getting prices that put
growers at risk.
"Growers are being offered between $11
and $13 for a 10-kilogram carton of Menindee
Seedless or Thompson Seedless, but it costs
them $14 to $18 a carton to grow," he said.
Some are securing reasonable prices
through the central market system but these
low volumes are unsustainable.
"Nobody can sustain losses like these and it
is effectively destroying the industry," Mr Scott
When key supermarket suppliers cannot
maintain supply, grapes are bought from
numerous family owned farmers at
significantly reduced prices.
"This season saw a huge increase in yield
from the early supply regions, exacerbating
the problem by extending the early season into
the main growing season of Sunraysia," Mr
He said the duopoly's policy of nurturing a
small supply base that can provide large
volumes was damaging.
He said the small group of growers who
supply either or both of the chains were
increasing their plantings to maintain or grow
their market share.
"We assume these select suppliers submit a
price for the upcoming week, with the buyers
accepting the lowest offer, thereby setting an
unrealistically low price based on the
purchase of supplier market share, not the
value of the product," he said.
Mr Scott said quality often went unrewarded,
forcing some growers to export premium fruit
to the Asian market.
Association chairman Richard Lomman said
they were committed to continued dialogue
with Coles and Woolworths.
"We will be hoping for some substantial
policy changes prior to next season's harvest.
We do not want to see the loss of livelihoods
of our growers," he said.
Quality often goes
some growers to export
premium fruit to the
AF Parker &
Main business: AF Parker
& Sons is a family
business run by brothers
Brian, Malcolm, Roger,
and Donald Parker. They
grow apples, strawberries,
cherries and rhubarb and
are wholesalers. Brian
focuses on the sales side
of the enterprise while
Donald, Malcolm and
Roger concentrate on
growing fruits. The
business has its base at
Uraidla in the Adelaide
Hills but extended into
Woodside to provide some
flatter ground to grow
strawberries. All up, it has
243 hectares for fruit
orchards. Brian says the
business produces four
crops to ensure diversity.
Strawberries make up
most of their business,
and rhubarbs the least.
History: The family
business has been going
on since 1853. The Parker
brothers' children are now
the sixth generation
working on the farm.
Brian said the enterprise
started off fairly large,
was split up over the
years, and is now back to
about its original size.
"Since my brothers and I
left school we've grown
the business a fair bit, but
we've really had to," he
said. "Today, if you don't
grow as a business, you
don't survive." Growth has
included a diversity of
apple varieties, including
granny smiths, pink
ladies, red and golden
delicious, and fujis. The
fruits are packed at a
shed at Uraidla, making
this whole business an in-
house operation. "It's a
seven-day-a-week job for
all of us," Brian said. "It's
really the only way it can
work, through the family
doing their own packing
Marketing: Brian says the
Adelaide Produce Market
is the major sales outlet
for his business. AF Parker
& Sons also sells to
including the Sydney
Produce Market, Brisbane
Produce Market, and Perth
ALDI at trade show
THE PMA Fresh
and trade show on June
bustling marketplace with
major retailers and sellers
of fresh produce coming
together to conduct
business under one roof.
For the first time, ALDI
Stores will be joining
Australia's other major
retailers to hold meetings
with their supply partners
during trade show hours,
while trade show sponsor
The Australian Chamber
will again bring together
growers and wholesalers
within the Fresh Produce
According to an ALDI
spokesperson, the decision
to hold a meeting with
their supply partners
during trade show hours
stemmed from the
opportunities the event
offers for strengthening
connections and building
business across the fresh
produce supply chain.
are committed to building
with our supply partners,
many of whom have
enjoyed growth and
success as we have
expanded. We see PMA
Fresh Connections as a
great opportunity for
representatives from ALDI
Stores to not only
with our existing supply
partners, but to connect
and build relationships
with prospective new
suppliers," he said.
Registrations for PMA
Fresh Connections 2013
Links Archive April 2013 June 2013 Navigation Previous Page Next Page