Home' Grower : August 2013 Contents 20 The South Australian Grower -- August 2013
with Poultry Manure Compost
Ideal for: Soil Conditioning • Fertilising
• Water Conservation
We sell direct to industry horticulturalists, farmers and vignerons
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Established since 2000
Email: firstname.lastname@example.org | www.nuleaforganics.websyte.com.au
Composted to AS44 54
Typical analysis -- Organic Carbon 29% N4.2% P2.2% K1.8%
Calcium 3.6% and other minor elements
Finer points of cultivation
THERE are three kinds of carob trees
- male, female and hermaphrodite
varieties. The Jolleys have planted
six rows of female trees followed by
two rows of hermaphrodite trees in
sequence, choosing to shun the male
tree as the hermaphrodites have
been productive when pollinating
Carob beans are harvested in
March and taken directly to the
manufacturing shed onsite.
There, they are allowed to dry
naturally before processing starts.
The pods are washed and
processed in April. As the pods are
removed, the carob starts to flower,
and takes until the following March
In September, more processing is
carried out, including roasting and
milling. The ground is cultivated
several times a year as needed.
The Australian Carob Co's orchard
has seven different carob trees -
Casuda, Clifford, Sfax, Santa-Fa,
Irlam, Tyleria, and Waite. Each tree
needs the right amount of water and
correct pruning to survive and thrive.
In keeping with sustainable farming
practices, it is a complete no-no to
any form of pesticide or insecticide.
Mid North couple
By MAX OPRAY
WHEN Michael and Jam
Jolley look over their
empire, it seem like a dream
"We ask: how the hell did we
do it?" Michael said.
It was the year 2000 when
Michael first looked into the
ume and decided to give it a
shot on his 8-hectare plot at
Booborowie, near Burra.
"I saw that carobs were almost
all imported from the Northern
hemisphere and thought: why
not try them out?" he said.
"It's been bloody hard work.
My wife and I planted about
6000 trees ourselves and did all
the irrigation and everything.
"The biggest challenge we
had was financial -- I'm just a
gardener, my wife's a cleaner,
so we're just everyday working
people that started with nothing
but a bare block of land."
The couple had to invest in a
Carob kibbler brought down
from Spain to break up the pod
and remove the seed, and it took
more than ten years for their
orchard to become productive.
Once they had their carob,
Michael had to find a way to get
Australian distributors to take
on an unfamiliar product.
"It was hard to convince them
found someone to put it out
there they were surprised by
how quickly it sold," he said.
Sales leapt nearly 331 per cent
from May 2012 to May 2013,
and Michael's Australian Carob
Company now harvests 100
tonnes a year.
ABC's Landline program did
a story on their success and
the business was awarded the
2012 Advantage SA Regional
Awards for the Mid North and
Yorke Peninsula, and won the
Innovation Category at the
2012 SA Food Awards.
Michael still cannot believe it.
"When you've dedicated so
much of your life to something,
it was just a dream come true,"
The company now has capac-
ity to expand to 600 tonnes a
year, and is investigating export
opportunities in Europe, India,
Indonesia, and Thailand -- where
Jam originally hails from.
Through Jam they also linked
up with website designers in
Thailand to produce a site that
Michael rates as one of the key
ingredients of their success.
He says the website helps edu-
cate consumers about a product
most Australians are not familiar
with, and informs them about
the companies using their carob.
But it is not Michael's main
Business booming after
Chasing down export
Hard work ... Michael and his wife Jam planted about 6000 trees on their property by themselves.
Michael Jolley says it
was hard to convince
to give the unfamiliar
product a go but once
they did, they were
surprised by how
quickly it sold.
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