Home' Grower : September 2013 Contents The South Australian Grower -- September 2013 5
Citrus Australia South Australian Regional Committee chairman Con Poulos says growing strong
export markets for citrus will take pressures off the domestic market that has a constant price
Ready to gamble on varieties
THE Lloyd family, Lyrup, is willing to take
a gamble -- they have been changing their
citrus varieties to suit market trends.
Sam Lloyd said they would have 11
different varieties of mandarin in the near
future but was concerned about how it
would all turn out.
"We are all paying huge money to grow
these new varieties and we don't ever
know whether it will sell or not," he said.
His brother Matt said the biggest issue
at the moment was the middleman
gaining a profit from tree royalties as well
as production royalties, pushing small
"Now it has all gone private -- you
order your trees, sign a confidentiality
agreements, and have minimum hectares
so smaller growers can't have the new
varieties," he said.
"On top of that, they charge a production
royalty which is hectare based or a
percentage of your sale price ... some of
them are starting three years before the
patch is even profitable.
"We are a reasonably large grower and
we struggle with it but some of the smaller
growers -- smaller than us -- really struggle
if they want to plant these new varieties."
On the growing demand for easy peel,
seedless mandarins, Sam said consumers
were clearly showing their preference for
"For the first time, supermarket sales
are more for easy peel mandarins this
season and then oranges. That is what it is
trending towards," he said.
"We are heavily reducing our juicing
valencias and have begun targeting fresh
market and easy peel mandarins."
Lloyd and Matt
Lloyd at their
on easy peel
previous profits," he said.
"That's it with citrus -- you just
don't know from year to year if
you are going to cover your costs
"This year has been one of the
better years in a long time and if
it continues, there will be some
happy growers for sure."
LAST month, I wrote about innovation
and the exciting range of new prospects
that lay on the horizon for the apple and
But for these innovations to happen, we
need our developing industry leaders to
grasp the opportunities as they arise.
Apple and Pear Australia Limited has
recognised this need, and together
with Horticulture Australia Limited and
the highly respected Marcus Oldham
agricultural college, put together a
program to help develop our emerging
Lenswood's Todd Mason and Tim
Vickers joined 19 other emerging and
talented stakeholders in the apple, pear,
stonefruit and cherry supply chains for
an intensive five-day inaugural program
earlier this year.
Todd, 26, shared with me his thoughts
on the program.
He said communication and
decisiveness were key elements of
the program and highlighted a trip to
the Melbourne Markets and the Coles
distribution centre as providing some
valuable, real-life insights into leadership.
"All the different sections of the course
were run by people who were experts
in those areas, not just by the college,"
"And as tired as you were at the end of
each day because you
had a lot thrown at you, you went to bed
thinking about all these different things
they had talked about."
Todd was also impressed with the talk
by Costa Group of Companies chairman
and recipient of the Medal of the Order of
Australia, Frank Costa.
"This speech highlighted for me the
need as a leader to have a clear goal of
where you want to be in the short term
and the long term, also that this goal
will only be reached if the leader has a
well-structured team around them and
everyone is working together to reach
the goal no matter how big or small," he
His biggest take-home message was
the importance of good communication.
"All the other aspects matter, but if you
can't communicate well what you want
done and how you expect to get there,
then it is never really going to happen,"
Todd advocates for 'clarity'
By SUSIE GREEN,
CEO, Apple & Pear
of South Australia
Portfolio Manager --
This is an outstanding opportunity to join Syngenta in the critical portfolio of viticulture and fruit.
Syngenta is a leading agribusiness globally, driven by a strong R&D culture and they enjoy an
envied reputation for exceeding customers' expectations in terms of quality product solutions,
outstanding service and ethics.
The purpose of the role of Portfolio Manager -- Viticulture and Fruit, is to lead the portfolio team
in the development and implementation of crop strategies that deliver the territory's strategic
business plans and drive portfolio growth. This will include the creation of integrated crop
solutions to generate value within target markets, as well as providing commercial direction to
other functions, especially Customer Marketing, Supply, R&D and Sales.
Reporting to the Head of Specialty Crops, ideally you will have experience in a business
development/key account management position within agribusiness with extensive knowledge
of the Horticultural industry. The ability to manage cross-functional teams and people, and
proven strategic and leadership abilities, will be critical to your success.
As the successful applicant, you will also have exemplary communication and presentation skills
and be someone who challenges conventional thinking to develop innovative strategies which
produce strong results. A demonstrated ability to manage performance to high standards, and
develop and motivate a team will be central to your role in this leadership position.
An excellent remuneration package is on offer to attract candidates of the highest calibre.
If you would like further information on this great opportunity, please contact Dave Compton on
+61 2 8218 2174 or Mick Hay on +61 7 3878 3411 or apply via
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