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The South Australian Grower -- September 2013 9
their turn at
Pears produced from the Chamberlain Orchards block at Paracombe
in the Adelaide Hills.
your life," he said.
"It was a crucial stage in my
journey with the perry."
Paracombe Premium Perry
is made solely with fruit from
the Chamberlain Orchards at
Damian hopes to release a
cider in the near future, from
fruit sourced from a nearby
grower in Kersbrook.
umperry.com.au or email info@
Hand-crafted brand tells a story for foodies
THE family has released two different
perrys -- the Perfect 5 Paracombe
Premium Perry is a single-variety
"The variety used is Lemon
Bergamot, a uniquely South
Australian pear variety, that isn't
grown anywhere else in Australia,"
"It produces a really nice fruity
Perry, and since it isn't grown
anywhere else, I can market it as
exclusively our state's perry."
The other perry he launched is
Eighty 4, which is made from five
different varieties -- beurre bosc,
williams, red sensation, lemon
bergamot, and packham triumph.
"Eighty 4 has a crisper, semi-dry
taste, while Perfect 5 is more of an
original perry style," Damian said.
"But, all perrys has a sweetness to
them, because of the unfermentable
sugar in them."
The name Eighty 4 is a celebration
of Damian's family's 80 years of
fruit-growing at Paracombe.
Perfect 5's name is based on the
five petals that form on bud shoots
Damian said he saw the Adelaide
Showgrounds Farmers Market as the
perfect place to launch the Perry.
"The market reflects what I'm
all about -- supporting local SA
growers," he said.
"It's also a really good thing for us
to try and work with other suppliers
from cheese factories to other food
and beverage suppliers."
The market also helps Paracombe
Premium Perry target a specific
market -- "foodies".
"The target demographic for the
brand is people who are fussy about
what they eat and drink," Damian
"We're making a hand-crafted
beverage, so it is more expensive
than a commercially produced
product, so we need the right people
to be able to appreciate it."
Paracombe Premium Perry will be at
the Adelaide Showgrounds Farmers
Market every week, and Damian says
he plans to attend other markets.
Customers can buy the Perry
online, and Damian will be targeting
restaurants and specialist retailers in
"It's a product that needs some
knowledge on it -- it's not something
you just put on a shelf and it'll get
sold," he said.
"The story behind it needs to be
Social media is another tool being
used to promote the brand.
"We're on facebook and twitter,"
"But from my point of view the
best promotion will always be
Damian said he was not looking for
quick, high-volume sales.
"It's important this grows steadily,
because I'd never put out a product
that didn't meet a high standard," he
One aspect that sets Paracombe
Premium Perry apart from others is
the minimum amounts of sulphur it
"I rely on things like controlling the
temperature, and have ended up with
a fairly bright product without the
need for filtering.
Damian has more big plans for
other products, with a sweet Perry,
Perry cider, and a ginger beer on his
fruit to packaging
the product and
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